John Silvani, President & CEO “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.”
These words by Peter Drucker, one of the most influential thinkers on management, perfectly encapsulate the business world today. In a world afflicted by COVID-19, many mid-market organizations are facing the need to forgo their conventional practices in favor of agile digital transformations. Especially when it comes to the accounting world—the ‘lifeblood’ of business—organizations have to adapt quickly without compromising the continuity of their financial operations. To begin with, these growing midsized companies need to look beyond the more expensive and complex enterprise systems and consider the need for a truly innovative system that can have a significant impact on their bottom line.
This is precisely where Gravity Software®(Gravity)—an accounting solution provider—is cementing its cornerstone in cloud accounting.
Built exclusively on the Microsoft Power Platform, Gravity focuses on companies that have outgrown their entry-level or legacy accounting solutions but are not particularly looking for an expensive, full-scale enterprise product with features they’ll never use. Gravity was specifically designed with this concept in mind to position businesses for success now and into the future.
“Our intuitive user cloud-based accounting software provides clients the flexibility, functionality and real-time insights so they can make better informed decisions,” remarks John Silvani, President and CEO, Gravity Software. He mentions that today’s companies need to stay agile with automated processes so users can focus on the critical financial analysis that will benefit their business.
To address these demands, Gravity has emerged as a cohesive system that allows customers to manage their financial (general ledger, accounts payable, accounts receivable, bank book management and others) and operational objectives (inventory, purchasing, sales order , job costing management, and more) on one platform. Subsequently, it is also enabling business growth, improving efficiencies, reducing costs, and increasing profits.
With a proven methodology, Gravity’s partners have a typical client on-boarding process that begins with a discovery meeting to understand the customers’ needs by analyzing the bottlenecks caused by their traditional accounting framework. Depending on the results, Gravity’s partner lays out a detailed plan explaining its approach for resolving the inconsistencies and simplifying tasks. By eliminating redundant, mundane tasks, users can achieve greater efficiencies across the board so they can provide greater value.
Our user-intuitive cloud-based accounting platform allows clients to have a strong, reliable financial and operational system without having to pay for complex, expensive enterprise systems
Once complete, the partner also provides seamless data conversion, offers training during their go-live phase, and even stays along for post-live support.
Speaking further, Silvani mentions that conventional accounting systems like QuickBooks, Xero, and others require organizations having numerous companies under their umbrella to repeatedly log-in/log-out of databases to manage and consolidate financial data. What distinguishes Gravity Software from its competitors is its true multi-entity functionality that allows clients to manage the accounting operations of multiple companies with just one database. Additionally, Gravity incorporates Microsoft Power BI, a business intelligence tool that can provide quick and easy analysis of financial and operational trends. With a single click, the company allows users to quickly view real-time insights into transaction status, multi-location inventory levels, and financial reports.
Moreover, Gravity Software ensures optimal data security through Microsoft’s SOC-3 and HIPAA compliant platform to safeguard sensitive information. “We value the reliability and integrity that Microsoft brings to the data center. Be it from intrusions or ransomware attacks, we’ve got Microsoft managing all of that for us,” says Silvani. The company also brings an integration toolset, workflow engine that allow it to automate operations and, in turn, drive overall efficiency.
In terms of efficacy, Silvani notes that Gravity’s clients have really seen the benefits of the solution. For one such client, Onefire Holding Company LLC (Onefire), “efficiency was something their current accounting solution was lacking,” remarks Silvani. The company had been utilizing an outsourced accounting firm that was trying to use QuickBooks Enterprise (QBE) to manage their 17 entities financials. Working with 17 different accounting systems for all its respective companies, Onefire was challenged by time-intensive tasks and additional operational costs. Selecting Gravity Software enabled Onefire to integrate the workload of multiple companies without slowing everything down. Instead of spending up to two days to create reports, Onefire now does them in less than 15 minutes.
With innovation at its core, Gravity Software has garnered immense appreciation in orchestrating numerous success stories like Onefire. It now looks ahead to continue providing strong features in an easy-to-use fashion and has even started to include multiple advanced technologies ranging from AI to blockchain within collaboration tools like Microsoft Teams to enhance its performance. “We’re starting to look at intelligently incorporating premium technologies to further ease the process of sharing data and information between consumers,” concludes Silvani.